Open Letter to Target

I would like an explanation of why it is necessary to scan a drivers license for the purchase of alcohol at a Target store. I asked the cashier this question today. It was obvious she really didn't know why licenses are scanned. Her explanation and the explanation of another employee who was in line behind me was "it is to ensure minors don't buy alcohol." That answer makes no sense as a response to my question. I understand liquor laws and age limits. I am willing to show my ID to prove I am not under 21 and can legally purchase a bottle of wine. Why do you scan the drivers license? What purpose does this serve? I don't know of any other store that scans a license. It does not have to be scanned. A cashier can look at the date and determine if you are of legal age. This is far more secure than scanning the license where the information can be stolen. In light of Target's recent track record with cyber crime and identity theft, it is absolutely insane that you continue this scanning policy. You obviously do not know what the cyber criminals are capable of stealing when you collect driver license information. The easy answer for me is to never purchase alcohol at Target again. I only buy a few bottles a year, so I'm sure losing me as a customer won't concern you much, but it is in Target's best interest to reduce the possibility of identity theft and prevent these lapses in cyber security. Take the necessary steps to protect your customers so they remain your customers. My hope is that you review your reasons for scanning licenses and discontinue this policy immediately.

The Cleveland Browns Marketing Team

I can't decide if I should feel sorry for the marketing people who work for the Cleveland Browns, or if I should be super impressed by them. Those poor saps have to put a positive spin on everything to do with the Browns. That is a damn hard job! Every week during the season, they have to come up with something 'good' about every freaking game we lose. Hey, it's nice that Josh Gordon set some NFL records, and I'm happy for him, but we lost those games. It'd sure be nice to play a game, or two, in January. I would say February, but I'm smart enough to know that is asking too much. It's far more pleasant to be golfing in Hawaii in January than to be playing football on a frozen field somewhere. Why mess with a good thing? Keep the status quo. Ensure another losing season by hiring a coach from a losing team. What a concept. Ah, but this is where those brilliant marketing people come in. They've actually written that it's a good thing! That Pettine's defense finished in the top 10! Wow, how great is that? Who gives a damn if your defense is good when you lose the game? I'll tell you who--no one! No one gives a damn about any stupid ranking for a losing team. You know the truth? Those Buffalo players were staying in the same condos and playing the same golf courses in Hawaii as the Browns were while teams like Seattle, Denver, New England, Green Bay and San Francisco were still doing their damn jobs on the football field!! I mean, seriously, can the Browns or the Bills even spell playoffs?? I'm looking forward to seeing who our new coach is for the 2015 season. I know our spectacular marketing team can handle the job!